[Project] Studio Roosegaarde

Studio Roosegaarde is the social design lab of Dutch artist and innovator Daan Roosegaarde. Together with his team of designers and engineers, Roosegaarde creates landscapes of the future for a better world. The studio connects people, technology, and space to improve daily life in urban environments and spark the imagination.

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Internationally acclaimed works include WATERLICHT (a virtual flood which shows the power of water), SMOG FREE PROJECT (the largest outdoor air purifier which turns smog into jewellery) and SMART HIGHWAY (roads that charge throughout the day and glow at night).

Roosegaarde’s mantra ‘Schoonheid’ is a Dutch word which has two meanings: ‘beauty’ and ‘clean’ as in clean air, clean energy, and clean water. For Roosegaarde this should be a fundamental condition in daily life.

Studio Roosegaarde is located in a former glass factory in the harbor of Rotterdam NL, also known as the Dream Factory. Here new innovations are developed into smart prototypes for the landscapes of tomorrow. It has a vast experience in public space commissions for the cities of Rotterdam, Beijing, Paris, Eindhoven, and Stockholm.

The Studio also initiates own projects to research new social innovations, gives lectures and has a pop-up studio in Shanghai, China.

Roosegaarde has exhibited at the Rijksmuseum Amsterdam, Stedelijk Museum Amsterdam, Design Museum in London, Tate Modern, the Tokyo National Museum, the Musee des Arts Decoratifs in Paris, Google Zeitgeist and the Victoria & Albert Museum, and won numerous international innovation awards.

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Jane’s role at Studio Roosegaarde was the following:

[1] Public Relations

a. Press

Jane was in charge of arranging exclusive interviews of Daan Roosegaarde with the international press (the guardian, WIRED, and Fortune to name a few). She also led PR campaigns for WATERLICHT 2017 European tour (AND Festival, UK, and UNESCO, Spain) and organized special features for launching projects (CNN, World Economic Forum, and India Today among many others for SMOG FREE PROJECT in China, designboom, Fast Company, and dezeen for ICOON AFSLUITDIJK, and FRAME for Space). Major lectures of Daan Roosegaarde at prestigious institutions such as London Design Museum, Shanghai Project, and TED 2017 were also promoted by Jane.

Daan Roosegaarde on WIRED
Daan Roosegaarde featured on WIRED UK Magazine

b. Website

Jane led the renovation of Studio Roosegaarde’s website which launched in November 2017. This was a collaborative work with David van Gemeren and Daniel Boda.

c. Social Network Service

Facebook, Instagram, Twitter, LinkedIn, YouTube, and Vimeo channels of Studio Roosegaarde was managed by Jane, which showed a significant increase in followers. 

[2] Exhibitions

Utilizing her curating background, Jane introduced a new format of the exhibition to the studio: Smog Free Project pop-up exhibition package, which was exhibited at EDIT (Canada)Gwangju Design Biennale (Korea), TED 2017 (Canada), World Economic Forum (China), Workshope (New Zealand), Jaguar Inspiration Exhibition (the UK), Tianjin Design Biennale (China), and Rotterdam Partners (the Netherlands).

[3] Business Development

Jane has also been involved in developing partnerships and new leads which is currently under the non-disclosure agreement. Details will be updated once projects are realized. 


Press: Please note 1-a Press section above

Photo credit: Studio Roosegaarde



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