[Project] Netflix Kingdom

To celebrate the continued success of the Netflix Original Series ‘Kingdom,’ Netflix created an exhibition of ‘undead artifacts,’ presenting the Kingdom’s terrifying plotline as real history. To create hype for Kingdom around the Halloween period, we celebrated the series’ historical context by presenting the story as fact. We produced a museum exhibition in Seoul’s cultural district, which hosted painstakingly detailed artifacts relative to beats in the Kingdom story. The highlight of the exhibit was the ‘undead artifacts,’ which collided history with seeming state-of-the-art technology. The final exhibit featured ‘the undead,’ kept dormant in temperature-controlled tanks, true to the narrative lore. The event sold out in 24 hours but was able to be viewed as a 360 experience and mockumentary.

Jane was a production manager to oversee installations of the artworks according to the artistic vision posed by the art director and related parties (Netflix, Wieden+Kennedy Tokyo, The Glue Society, Sketchedspace). The role ranged from directing the installation with a team of graphic designers, illustrators, national heritage conservators, Kingdom production team, and technical partners, managing booking systems for the public, supervising staff for optimal operation, and assisting in VIP tours for the writer, producers, actors, and press.